As years pass by, more and more advancements in technology as well as businesses can be seen. Businesses have evolved and used internet or the World Wide Web as a tool for marketing. Now, how are you going to sell SEO to your prospective clients? Let’s find out.
Well, every move should start with planning, right? Planning is really crucial here. You don’t want to be in a war without any arms or defenses. Your plan serves as your armor. What are the things that you need to plan?
If you are going to wait for clients to come to you and ask for your service, I bet you will have a hard time on that. You have to make your move. Do the first step. Look for clients who need your help. Research about them and find anything relevant about them. Why do I mean by relevant? Search for their business review and look into their Social Media. These things will guide you on how you are going to approach them. You can’t just approach them and do talking without prior research. Also, clients will appreciate the fact that you took your time to know them first.
You are done listing your prospective clients but we have to make sure if there are qualified. They have to qualify first so that you will know whether to pursue the sales process or not. What are the qualifications? Here are some of them.
- Is SEO fit for their business?
- Do they have the capabilities to afford your service?
- Are their goals/needs attainable?
You can add more of the qualifications. Once you have identified the ones you are going to pursue, you can now layout your plans for them using the knowledge from your researches.
Prepare a Presentation
You are not ready for battle if you are not prepared. Given that you researched about the clients. Make sure you make a presentation that is fit for them. Having a presentation is also a way to impress the client and is another point for you. It will also catch their attention and make your speech livelier. Also, you can use graphic presentations so that your clients will complete relate to your thoughts.
Keep things simple.
When approaching a client, be honest, transparent and simple. Simplicity is beauty. Some owners are not familiar with technical jargons so you have to talk things in Layman’s terms. This move will make clients think that you are trying to help them understand the ins and outs of SEO. Lay the groundwork as neat as you can. If they ask questions which you do not know the answer, be honest. Do not pretend. Sometimes clients will try to trick you by asking questions.
You started your way out being honest, so they are now starting to build trust on you. Always listen with your ears and not your mouth. Understand fully what they say and how they say it. That way you can analyze things and prepare answers. You want to focus on having them as satisfied clients. If they have the confidence and trust in you, you will surely land the deal. It is also a top priority to explain to them your goals and how long will it take. SEO is a long term process. Have your clients be aware of that. In that case, if your client agrees with your proposition, it means that you got it!
This article and advice was shared by www.boostwebseo.com. We are a tampa web design & SEO company.